What the label actually says.
Supplement labels hide their most important detail in plain sight: the form of the ingredient. D3 or D2. rTG or ethyl ester. Fruiting body or mycelium. Each piece here takes one of those distinctions apart, so the next label you pick up reads differently.
6 pieces · new ones as we build
The Dubai sun paradox
One of the sunniest places on Earth, and people here still run low on vitamin D. The reason is that your skin makes it, and city life keeps skin out of the sun.
read · 4 min
How to read a COA
A certificate of analysis is a lab report on one specific batch. Here is what each part means, and where a document quietly says nothing.
read · 4 min
rTG vs ethyl ester
Two kinds of fish oil hide behind the same word on the front of the box. What separates them is the shape of the molecule, and one freshness number.
read · 4 min
Fruiting body vs mycelium
A Lion's Mane capsule can hold the mushroom, or mostly the grain it was grown on. Two places on the paperwork tell you which.
read · 4 min
Creatine, off the bench
One of the most studied compounds in the cabinet, read as chemistry and paperwork rather than as a promise.
read · 4 min
What Halal certification actually verifies
The mark on the box is a receipt for a file. Here is what is in that file — where each ingredient came from, what the factory line does between batches, and what a real certificate has to say.
read · 4 min
We read the label so a claim never has to.
Every issue starts from a document — a certificate, an assay, a monograph — and stops where the evidence stops.
- structure and function — never cure, treat or prevent.
- every claim traces to a document.
- the form named, the dose stated.
- no trend it cannot source.
The first issue lands in your inbox.
One email when the journal opens with the launch — the same list that gets first allocation.
no noise · one email at launch